Can you imagine a world without ageism?

Watch the video!


Ask yourself, "Am I Ageist"?

...are you sure?

Take the quiz!

Why is this campaign important?

Ageism can have a profound impact on our job prospects, confidence, health, quality of life and control over life decisions. It can limit us from participating in our communities as full citizens, and has proven impacts on our physical health and longevity.

The EveryAGE Counts campaign has been nothing if not ambitious in its mission to shift negative social norms about ageing and older people and put an end to ageism in Australia.  We had high aspirations for our national speaker tour last month with US author and anti-ageism activist, Ashton Applewhite and we weren't disappointed.  In fact, we think November 2019 will be remembered as a pivotal tipping point in Australia’s consciousness of the issue of ageism.  

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Negative attitudes and beliefs about ageing and older people underpin and drive age discrimination in places like the workplace or the healthcare system.

EveryAGE Counts is the opportunity to work with others in your community to create a society where every person is valued, connected and respected, regardless of age and health.

Read more about the campaign

I stand for a world without ageism where all people of all ages are valued and respected and their contributions are acknowledged.

I commit to speak out and take action to ensure older people can participate on equal terms with others in all aspects of life.