AGEISM
Most of us will live longer, more active lives than any generation before us. In the face of social and economic change, Australia is overdue discussion about what it means to get older.

About the campaign

Ageism affects older Australians in the workplace, in healthcare, in our personal lives and in our social and political discussions. People are increasingly expected to self-fund their retirement and keep working beyond the traditional retirement age,  but incorrect stereotypes and discrimination leave many unable to secure work. Whilst a lack of inter-generational contact drives negative perceptions of older age, our society increasingly isolates people of different ages. 

The EveryAGE Counts campaign is driven by a coalition of organisations and individuals formed to research the attitudes and beliefs that drive ageism faced by older Australians; raise awareness of ageism; and campaign against the structural barriers caused by ageism, which prevent older people from participating equally in social and economic life.

The Ageism Research

To better understand the beliefs and behaviours that drive ageism, we commissioned a three part research study to redefine the narrative of ageing in Australia and to drive positive change in economic, social, health and civic participation outcomes. Find out more.

We launched our research, The Drivers of Ageism, on 28 September 2017. Here is a video about the research findings and you can download the reports here

Latest News
Who we are

The EveryAGE Counts campaign is driven by a coalition of organisations and individuals formed to research the attitudes and beliefs that drive ageism faced by older Australians; raise awareness of ageism; and campaign against the structural barriers caused by ageism, which prevent older people from participating equally in social and economic life.

Initial research and resourcing for the EveryAGE Counts campaign has been provided by The Benevolent Society. We acknowledge the support and efforts of coalition members as we build towards our campaign launch.  

We also acknowledge the significant contribution of The Wicking Trust towards the work of the coalition. 

The Benevolent Society is Australia’s first charity. We’re a not-for-profit and non-religious organisation and we’ve helped people, families and communities achieve positive change since 1813 .

Advocacy is at the heart of what we do. It's not just our services that make a difference. We’ve been boldly campaigning for a just society for all Australians for over 200 years.

We’ll always speak up for an Australia where everyone can live their best life.

Learn more about how we’ve campaigned for social change for over 200 years.