About the campaign
Ageism affects older Australians in the workplace, in healthcare, in our personal lives and in our social and political discussions. People are increasingly expected to self-fund their retirement and keep working beyond the traditional retirement age, but incorrect stereotypes and discrimination leave many unable to secure work. Whilst a lack of inter-generational contact drives negative perceptions of older age, our society increasingly isolates people of different ages.
The EveryAGE Counts campaign is driven by a coalition of organisations and individuals formed to research the attitudes and beliefs that drive ageism faced by older Australians; raise awareness of ageism; and campaign against the structural barriers caused by ageism, which prevent older people from participating equally in social and economic life.