Ageism is discrimination or unfair treatment based on a person’s age. It can impact on someone’s confidence, job prospects, financial situation, health and their quality of life. Like racism and sexism, ageism serves a social and economic purpose of legitimising and sustaining inequalities between groups – in this case between people of different ages.
The Benevolent Society is working with our partners and supporters to research the attitudes and beliefs that drive ageism faced by older Australians, and build a campaign based on this understanding to address ageism in Australia. That campaign will be called EveryAGE Counts.
We launched our research, The Drivers of Ageism, on 28 September 2017. You can read more about the research into ageism here, or read about the launch here.
Download the Summary Report, The Drivers of Ageism.
Download the Full Report, The Drivers of Ageism. The full report comprises:
- the Summary Report
- the literature review
- the summary of qualitative research findings
- online survey findings
Watch the Drivers of Ageism - EveryAGE Counts launch video
A seven minute video about the research findings was produced and screened at the launch. It features interviews with CEO of The Benevolent Society, Jo Toohey, Age Discrimination Commissioner, The Hon Dr Kay Patterson, and social commentator, Jane Caro, as well as with many ordinary Australians of different ages.
Watch or download the Drivers of Ageism launch video here.
You may also be interested in Fix Pension Poverty, the campaign to address the inadequacy of the age pension. You can check out that campaign by following this link.