Can you imagine a world without ageism?

Watch the video!


Ask yourself, "Am I Ageist"?

...are you sure?

Take the quiz!

Why is this campaign important?

Ageism can have a profound impact on our job prospects, confidence, health, quality of life and control over life decisions. It can limit us from participating in our communities as full citizens, and has proven impacts on our physical health and longevity.

The EveryAGE Counts campaign is very excited to host the 2019 Australian speaking tour of US anti-ageism campaigner, Ashton Applewhite.  Ashton is the author of This Chair Rocks – A Manifesto Against Ageism, and is an activist on a mission to raise awareness of our age bias – between our ears and in the world around us – and to make age a criterion for diversity.

Read More


Negative attitudes and beliefs about ageing and older people underpin and drive age discrimination in places like the workplace or the healthcare system.

EveryAGE Counts is the opportunity to work with others in your community to create a society where every person is valued, connected and respected, regardless of age and health.

Read more about the campaign

I stand for a world without ageism where all people of all ages are valued and respected and their contributions are acknowledged.

I commit to speak out and take action to ensure older people can participate on equal terms with others in all aspects of life.