EveryAGE Counts Policy Directions

Ageism has loomed larger in policy and practice as Australians live longer and our population ages. Longevity coupled with falling birth rates has resulted in steady growth in both the number and the proportion of the population who are older, giving rise to a public narrative around older people as a burden and cost to society. 

The purpose of the EveryAGE Counts Campaign is to positively change thinking about ageing, to re-imagine getting older and to set the foundations for current and future generations to age well. To do this, we intend to work collaboratively and co-operatively with governments, political parties, employers, unions and community sector stakeholders, based on the strong engagement of diverse older people themselves.

EveryAGE Counts has developed its policy position statements on

As the campaign progresses we will release our policy positions on tackling ageism in

  • health
  • housing
  • digital inclusion
  • economic security
  • media representation

Our policies will evolve as the campaign unfolds and we turn our attention to specific expressions of ageism, and engage with opportunities within political cycles, such as elections, legislative programs and government inquiries.

Our policies will develop through the engagement and input of individuals, communities and civil society organisations; as a grassroots, social movement for change strengthens; and as the research and evidence base on ageism and the opportunities presented by an older population expands and deepens. 

EveryAge Counts is committed to the active involvement of diverse older Australians in all aspects of our campaign.

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