Can you imagine a world without ageism?

Watch the video!


Ask yourself, "Am I Ageist"?

...are you sure?

Take the quiz!

Why is this campaign important?

Ageism can have a profound impact on our job prospects, confidence, health, quality of life and control over life decisions. It can limit us from participating in our communities as full citizens, and has proven impacts on our physical health and longevity.

In the COVID-19 pandemic we have seen the surfacing of some deep-seated ageist attitudes toward older people on a number of fronts that need to be acknowledged and addressed.

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"The EveryAGE Counts community-based campaign against ageism is vitally important in helping change public attitudes towards older Australians and their rights to fully participate and engage in the wider Australian community. 

As Australia’s Age Discrimination Commissioner, I am deeply aware of the often corrosive and disempowering impact of ageism on older Australians. 

As Age Discrimination Commissioner I will be adding my voice to those of the many people and organisations in the Australian community working to combat ageism. I urge people of goodwill in the community to support this work which tackles stereotyping, discrimination and mistreatment of older Australians.

- Mr Robert Fitzgerald AM
Age Discrimination Commissioner

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I stand for a world without ageism where all people of all ages are valued and respected and their contributions are acknowledged.

I commit to speak out and take action to ensure older people can participate on equal terms with others in all aspects of life.