9 October 2025

Ageism Awareness Day is an opportunity to draw attention to ageism in Australia. It's a critical step to changing community attitudes.

Ways to get involved

1. Take the pledge

Sign up using the pledge form on this page and help build an Australia without ageism.

2. Start a conversation

Explore our resources and take the Am I Ageist? quiz, play Snakes and Ladders of Ageism, or use our conversation starters in your community, workplace or with family. Please feel free to cobrand these resources if you wish.

3. Catch up on the Ageism Awareness Day webinar hosted by Healthy Ageing Partnerships

Colin Maddocks hosted a discussion with Professor Steven Neville (Age Friendly Cities and Communities), Dr Marlene Krasovitsky (EveryAGE Counts) and Professor Victoria Traynor (Ageism in Nursing Homes).

4. Join us for the 'Age as a Proxy' webinar, hosted by the Australian Association of Gerontology

12:00pm-1:30pm
Wednesday 15 October 2025
Learn more

Age is often used as a shortcut for decision-making in health and social services, limiting access to care and support. Age-based assumptions can shape pension entitlements, eligibility for disability supports, Home Care packages, and aged care services - reinforcing inequality and restricting choice.

Age Discrimination Commissioner Robert Fitzgerald AM and David Panter, Chief Executive of Minda Incorporated, will explore how age is used as a proxy in key service sectors such as housing, disability, and community care, and the consequences this has for equity. Hear from experts and those with lived experience about the impacts of age-based policies and learn strategies to challenge ageism and support fairer, more inclusive systems.

Our own Dr Marlene Krasovitsky will co-chair the session alongside A/Prof Rachel Ambagtsheer and Dr Bethany Wilton-Harding.

Register