Who we are

The EveryAGE Counts campaign is driven by a coalition of organisations and individuals formed to research the attitudes and beliefs that drive ageism faced by older Australians; raise awareness of ageism; and campaign against the structural barriers caused by ageism, which prevent older people from participating equally in social and economic life.

Initial research and resourcing for the EveryAGE Counts campaign has been provided by The Benevolent Society. We acknowledge the support and efforts of coalition members as we build towards our campaign launch.  

We also acknowledge the significant contribution of The Wicking Trust towards the work of the coalition. 

The Benevolent Society is Australia’s first charity. We’re a not-for-profit and non-religious organisation and we’ve helped people, families and communities achieve positive change since 1813 .

Advocacy is at the heart of what we do. It's not just our services that make a difference. We’ve been boldly campaigning for a just society for all Australians for over 200 years.

We’ll always speak up for an Australia where everyone can live their best life.

Learn more about how we’ve campaigned for social change for over 200 years.