Launching of The Drivers of Ageism report



On 28 September 2017, in the lead up to International day of the Older Person on 1 October, The Benevolent Society launched The Drivers of Ageism report.

The audience heard from CEO of The Benevolent Society, Jo Toohey; Age Discrimination Commissioner, The Hon Dr Kay Patterson; and social commentator, Jane Caro on why it was important not just to understand the impacts of ageism on older Australians, but also to unpick the attitudes and beliefs that lead to ageist behaviours.  

The launch caught the attention of mainstream and trade media, and foreshadowed the launch of the EveryAGE Counts campaign to come.

Watch the Drivers of Ageism - EveryAGE Counts launch video

A seven minute video about the research findings was produced and screened at the launch.  It features interviews with CEO of The Benevolent Society, Jo Toohey, Age Discrimination Commissioner, The Hon Dr Kay Patterson, and social commentator, Jane Caro, as well as with many ordinary Australians of different ages. 

Watch or download the Drivers of Ageism launch video here

Watch the speeches from the launch event video

View or download video recordings of the speeches given at the launch event:

Read the research

Download the Summary Report, The Drivers of Ageism, or the Full Report, The Drivers of Ageism

The research is outlined in more detail on the EveryAGE Counts website here.





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