Guided by research

Guided by research

Guided by research

The EveryAGE Counts campaign and strategy is guided by a large body of existing evidence about the extent and impacts of ageism, as well as research commissioned into the attitudinal and behavioural drivers behind ageism, and effective ways to address these.

You can find the EveryAGE Counts foundational research (LINK) and policy statement (LINK) under the Why Is This Important section at the top of this page. 

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