Can you imagine a world without ageism?

Watch the video!

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Ask yourself, "Am I Ageist"?

...are you sure?

Take the quiz!

Why is this campaign important?

Ageism can have a profound impact on our job prospects, confidence, health, quality of life and control over life decisions. It can limit us from participating in our communities as full citizens, and has proven impacts on our physical health and longevity.

Covid-19 is disrupting much of our daily lives, but not the desire to connect with loved ones. Technology can help, as Anne Ring writes.

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Ageism

Negative attitudes and beliefs about ageing and older people underpin and drive age discrimination in places like the workplace or the healthcare system.

EveryAGE Counts is the opportunity to work with others in your community to create a society where every person is valued, connected and respected, regardless of age and health.

Read more about the campaign

I stand for a world without ageism where all people of all ages are valued and respected and their contributions are acknowledged.

I commit to speak out and take action to ensure older people can participate on equal terms with others in all aspects of life.