Can you imagine a world without ageism?

Watch the video!


Ask yourself, "Am I Ageist"?

...are you sure?

Take the quiz!

Why is this campaign important?

Ageism can have a profound impact on our job prospects, confidence, health, quality of life and control over life decisions. It can limit us from participating in our communities as full citizens, and has proven impacts on our physical health and longevity.

EveryAGE Counts has called on the Royal Commission to explicitly acknowledge and address ageism in a process of redesign of the aged care system.  Failing to do so, we believe, will be largely ‘tinkering at the edges but leaving the foundations in place’. “In so doing, the ongoing impact of ageism will continue to sabotage improvements and change in aged care and undermine quality of life for older Australians,” we have told the Commissioners.

Read More


Negative attitudes and beliefs about ageing and older people underpin and drive age discrimination in places like the workplace or the healthcare system.

EveryAGE Counts is the opportunity to work with others in your community to create a society where every person is valued, connected and respected, regardless of age and health.

Read more about the campaign

I stand for a world without ageism where all people of all ages are valued and respected and their contributions are acknowledged.

I commit to speak out and take action to ensure older people can participate on equal terms with others in all aspects of life.