Ageism is discrimination or unfair treatment based on a person’s age. It can impact on someone’s confidence, job prospects, financial situation, health and their quality of life. Like racism and sexism, ageism serves a social and economic purpose of legitimising and sustaining inequalities between groups – in this case between people of different ages.
The Benevolent Society is working with our partners and supporters to research the attitudes and beliefs that drive ageism, and build a campaign based on this understanding to address ageism in Australia.
We launched our research, The Drivers of Ageism, on 28 September 2017, to coincide with International day of the Older Person on 1 October 2017. The launch included speeches by the CEO of The Benevolent Society, Jo Toohey; Age Discrimination Commissioner, The Hon Dr Kay Patterson; and social commentator, Jane Caro.
The report has been released in a summary version and a full content version.
Download the Summary Report, The Drivers of Ageism.
Download the Full Report, The Drivers of Ageism. The full report comprises:
- the Summary Report
- the literature review
- the summary of qualitative research findings
- online survey findings
Watch the Drivers of Ageism - EveryAGE Counts launch video
A seven minute video about the research findings was produced and screened at the launch. It features interviews with CEO of The Benevolent Society, Jo Toohey, Age Discrimination Commissioner, The Hon Dr Kay Patterson, and social commentator, Jane Caro, as well as with many ordinary Australians of different ages.
Watch or download the Drivers of Ageism launch video here.
Watch the launch speeches on video:
You can also view or download video recordings of the speeches given at the launch event:
Recordings and media resources from the research launch can be found here.
Please sign up to stay in touch and hear more.
You may also be interested in Fix Pension Poverty, the campaign to address the inadequacy of the age pension. You can check out that campaign by following this link.